Demand for organic products decreases in Italy and France

STANDARD PER SITO GREENPLANET (12)

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In Italy, comparing the January-May period of 2021 and 2022, it emerges that sales of organic food decreased by about 2% while total food sales grew by 2.3% during the same period.

The organic products that held up best the Italian market in this period were rice cakes (+13.5%) and fruit (+3.6%), while the worst performance was recorded for olive oil (-4.2%) and eggs (-7.2%).

In France, in the first four months of 2022, organic recorded a negative rate in almost all product categories. Only frozen fish and meat, dietetic products and pet food are increasing. Overall organic food sales decreased by just under 13%. 

These are data that give the industry cause for thought: it is being called to respond to the drop in consumption with a more effective and important communication of its values, as emerged at Biofah 2022. (m.l.)

 

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