The SINAB report on organic nuts confirms the sector’s growth in Italy, both in production and consumption. We asked Mattia Noberasco, Director of Operations at Noberasco, for his opinion. The company generates about 20% of its revenue from organic products.
According to Noberasco, organic farming in Italy is expanding in both cultivation area and quality. He attributes this growth to superior agricultural technology. However, despite the increasing availability of organic nuts, price remains a major challenge in the global market. High production costs in Italy make competitiveness difficult, as organic consumers across Europe are not always willing to pay significantly higher prices. The acceptable price increase over conventional products is around 10%, which is often insufficient to cover organic production costs.
Noberasco prioritizes domestic products for its organic range but acknowledges the need for imports due to cost constraints and insufficient local supply for certain products. He also highlights concerns about deforestation and the impact of sustainability regulations on imported goods. A well-managed, short supply chain will be increasingly valuable.
Despite these challenges, Noberasco remains optimistic about the future. He believes there is still room for growth as consumers become more quality-conscious. The company continues to invest in product innovation and sustainable packaging. Currently, all its organic packaging is recyclable, with shelled nuts now available in resealable paper packs. Given the competitive organic market, Noberasco focuses on optimizing its product range, recently updating its mixed nuts line, which has shown strong results due to its versatility.
Elena Consonni
