Valsoia, the Italian company based in Bologna, beacon in the health food industry, signed a preliminary agreement for the purchase of 100% of the Swedish Green Food (company specialized in the distribution of 100% veg products) from the Dutch parent company Green Pro International, for a value of 250,000 euros, with completion expected by September 30, 2021.
The acquisition of Green Food, formerly distributor of Valsoia products, constitutes an operation of significant prospective value for Valsoia which further consolidates its direct presence in Europe. In particular, with reference to the Swedish market, the vegetable alternatives segment developed consumption for a value of 4.1 billion Sweedish crowns in 2020, equal to approximately 400 million euros.
Swedish Green Food, small but very specialized company, boasts commercial agreements with the main Swedish retailers through which it has been distributing Valsoia products for some years.
The president of Valsoia, Lorenzo Sassoli, commented: “This acquisition, in a Country with high potential for the vegetable alternative markets, represents for Valsoia a further advance in the Company’s internationalization process. In fact, we see in the direct presence, in foreign markets of interest, a key factor of our medium / long-term strategy”.
Valsoia is a champion of plant-based foods and healthy eating, with a quality ethos that extends from selecting the finest ingredients to employing carefully-controlled production processes that consistently implement precious know-how, acquired over decades of experience. Today’s product offering extends from soya-based alternatives to drinks, ice creams, yogurts, desserts, biscuits, ready-meal dishes and cheeses.
Committed to this mission, Valsoia first developed and marketed “milk”, oil, “desserts”, “burgers and cutlets”… and then gradually extended its product portfolio over the years to include “ice creams”, “yoghurts” and plant-based, lactose-free alternatives to spreadable cheeses, mayonnaise and cooking cream.
Valsoia listed on the stock exchange