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How can organic return to the forefront? With the courage to break with the unanimity of the industry

What are the obstacles to buying organic fruits and vegetables? In the first place, according to the responses of 1200 consumers, the excessive price is found (77% of those surveyed), followed by the lack of promotions (28%). Hence the need to raise awareness of the value of organic products and take advantage of the assortment that, thanks …

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AssoBio Conference: Working on communication and purchasing channels to increase consumption

“The Italian organic product that the world loves” is the title chosen by AssoBio for the conference organized as part of the latest edition of Tuttofood, held last week in Milan, which compared different supply chain operators. The title is emblematic because, while Italy, with 20% of the world’s organic agricultural land, leads Europe in production, the same …

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How has the organic sector changed over the years? And how will it evolve? We asked the protagonists | They Said – Macfrut Special

The hall dedicated to the protagonists of the fruit and vegetable supply chain, Macfrut 2025, opened on 6th May in the pavilions of the Rimini Fair. Among these, there are also some (not many) organic operators. We asked them how – from their observatory – the organic sector has changed over the years and how it …

How has the organic sector changed over the years? And how will it evolve? We asked the protagonists | They Said – Macfrut Special Read More »

No-till farming in the USA: the false promise of sustainable agriculture

No-till farming in the US: the false promise of sustainable agriculture No-till farming, adopted to reduce soil erosion and improve sustainability, is gaining popularity, especially in the US. Presented as an environmentally friendly solution, this practice avoids tillage, but a recent report by Friends of the Earth highlights the contradictions of this approach. Despite its environmental promises, the no-till …

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Innovation and Sustainability in Italian agriculture: insights from the Agrofarma Observatory

The Italian agri-chemical industry continues to progress in R&D through collaborations with public and private research institutions and other players in the agricultural supply chain. The area dedicated to organic farming is growing, and modern technologies are increasingly important for crop protection, as confirmed by recent European political guidelines. The latest report from the Agrofarma …

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More investment in organic is needed, reversing the trend of the last two years

The webinar organized by Greenplanet on April 4th, focused on the role of distribution in the spread of organic products, offers an opportunity to reflect on the topic, highlighting the limits and opportunities in a period when it is important to increase the frequency of organic product usage among a broad consumer base, which is …

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Organic in Italy: rebuilding trust and revising distribution strategies

Making more organic products available in GDO (Large-Scale Distribution) stores is certainly a good strategy to relaunch the sector, and on this, the large retail chains are committed. However, among consumers, there is still little knowledge, if not confusion, about the characteristics and values of organic products. This is why, to relaunch organic products, we …

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Cotecna acquires Suolo e Salute

Cotecna Inspection SA is pleased to announce the acquisition of Suolo e Salute, Italy’s leading organic control and certification body. This transaction, recently approved by the Italian Council of Ministers under the Golden Power regulation, marks a significant step in Cotecna’s strategy to expand and diversify its service offering in the agri-food sector. Italy represents …

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The Undersecretary of Agriculture D’Eramo: “The Italian Organic Brand coming in July with a major National Event”

The Italian organic brand, announced at SANA in Bologna in September 2023, “has reached its goal and will be presented in July with a major event“. This was announced to GreenPlanet by the Undersecretary of Agriculture and Food Sovereignty, with a delegation for organic farming, Luigi D’Eramo. “Yes, we are at the finish line,” D’Eramo …

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Suolo e Salute acquisition: How Italy’s Organic associations responded

​The Italian organic sector is reacting to the recent acquisition of Suolo e Salute, Italy’s largest organic certification body, by the Swiss company Cotecna. This move has raised concerns about the future of Italian organic certification and its potential impact on national producers. Giuseppe Romano, president of AIAB (Italian Association for Organic Agriculture), expressed concerns …

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