Organic apples from Venosta valley, a perfect season

VIP Val Venosta

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A perfect trend for VIP organic apples campaign. High quality, increasing of 40% in volumes thanks to the new orchards: all the conditions are there to respond 12 months to market demand.
“This is the best autumn of the last decade”, underlined Gerhard Eberhöfer, sales manager of Bio Val Venosta, at the beginnig of the season. “Sunny days and cold nights give apples a brilliant colour and an optimal taste. Spring frosts and July hail did’nt damage crops and this is a further reason for optimism”.
VIP is confirming itself as the organic apples leader in Europe for quality and service to custumers. Apples are certified with higher standards as Bioland, Bio Suisse and Demeter for biodynamic production. All varieties have a positive trend, overall Club varieties as Bonita, Kanzi and Ambrosia that are facing the taste of consumers.
Stoks decreasing of organic apples in several local markets, allowed VIP to present itself as a reference supplier. Developments on the international market, however, may still be affected by the production of the Southern Hemisphere, in particular between February and March, with the arrival of the first shipments from Argentina, Chile, and later also from New Zealand. “Faced with this perspective – explains Gerhard Eberhöfer – our strategy is to focus on the origin of our apples, produced in an area that is very suitable for the cultivation of organic apples thanks to its soil and climatic characteristics. This also unquestionably qualifies our customers towards consumers who are increasingly attentive to the sustainability of the product as well as to its quality “.
Problems related to logistics and maritime transport on a global level are paradoxically playing partly in favour of VIP, in its role as a reliable partner for the commercial planning of European buyers.
With respect to the Italian market, this is Eberhöfer’s comment: “We have to support the consumption of organic apples and we think this is possible only by increasing the dedicated space in the store. Furthermore, as it happens in the main specialized chains of the EU, a selection of at least three / four varieties on the shelf is essential, positioned alongside the respective conventional apples, in order to allow the consumer an immediate comparison between the two proposals. I believe it is a simple and impactful way to help consumer in their choice and, at the same time, to give a signal of true competence and professionalism on the part of the store, which would act as a driving force for other product categories as well”.

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