What are the obstacles to buying organic fruits and vegetables? In the first place, according to the responses of 1200 consumers, the excessive price is found (77% of those surveyed), followed by the lack of promotions (28%). Hence the need to raise awareness of the value of organic products and take advantage of the assortment that, thanks …
The webinar organized by Greenplanet on April 4th, focused on the role of distribution in the spread of organic products, offers an opportunity to reflect on the topic, highlighting the limits and opportunities in a period when it is important to increase the frequency of organic product usage among a broad consumer base, which is …
More investment in organic is needed, reversing the trend of the last two years Read More »
Making more organic products available in GDO (Large-Scale Distribution) stores is certainly a good strategy to relaunch the sector, and on this, the large retail chains are committed. However, among consumers, there is still little knowledge, if not confusion, about the characteristics and values of organic products. This is why, to relaunch organic products, we …
Organic in Italy: rebuilding trust and revising distribution strategies Read More »
In 2024, a year marked by a notable increase in organic consumption in Italy, the organized distribution sector played its part by adopting sales strategies focused on greater transparency, price accessibility, and enhanced communication efforts. These insights emerged during the webinar “Retail and the Value of Organic” organized by GreenPlanet, which featured contributions from Hervé …
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