Naturasì

Italian retailer NaturaSì launches “Supporting Agriculture” to ensure fair prices for farmers

Organic and biodynamic retail chain NaturaSì has launched “Supporting Agriculture,” a campaign aimed at securing fair prices for farmers through greater pricing transparency. The initiative, unveiled in Rome at Libreria Spazio 7, introduces a new labeling system that displays how much farmers and processors are paid for selected products, including tomato sauce, bread, fennel, oranges, …

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Retailers can do more for organic products

In 2024, a year marked by a notable increase in organic consumption in Italy, the organized distribution sector played its part by adopting sales strategies focused on greater transparency, price accessibility, and enhanced communication efforts. These insights emerged during the webinar “Retail and the Value of Organic” organized by GreenPlanet, which featured contributions from Hervé …

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