Distribuzione

More investment in organic is needed, reversing the trend of the last two years

Editoriale / By

The webinar organized by Greenplanet on April 4th, focused on the role of distribution in the spread of organic products, offers an opportunity to reflect on the topic, highlighting the limits and opportunities in a period when it is important to increase the frequency of organic product usage among a broad consumer base, which is …

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Organic in Italy: rebuilding trust and revising distribution strategies

WEBINAR GREENPLANET, L'INCHIESTA / By

Making more organic products available in GDO (Large-Scale Distribution) stores is certainly a good strategy to relaunch the sector, and on this, the large retail chains are committed. However, among consumers, there is still little knowledge, if not confusion, about the characteristics and values of organic products. This is why, to relaunch organic products, we …

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Retailers can do more for organic products

DISTRIBUTION, Attualità, Primo piano, Webinars / By

In 2024, a year marked by a notable increase in organic consumption in Italy, the organized distribution sector played its part by adopting sales strategies focused on greater transparency, price accessibility, and enhanced communication efforts. These insights emerged during the webinar “Retail and the Value of Organic” organized by GreenPlanet, which featured contributions from Hervé …

Retailers can do more for organic products Read More »

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