SANA, the international exhibition of organic and natural products, will return with the 33rd edition from 9 to 12 September at the Bologna Exhibition Center, organized by BolognaFiere in collaboration with FederBio / Assobio and with the support of ITA, Italian Trade Agency.
The post-pandemic edition will underline the importance and centrality of the event for the entire supply chain of organic and natural industry. In the key of economic, environmental and social sustainability in the last year, the sector manifested itself with even greater force, demonstrating solidity and ample opportunities for growth, determined by an extremely receptive market towards organic products and an increasingly marked international attention to organic made in Italy.
The organic market in 2020 recorded, in Italy, a sales value of 4,358 million euros, with a growth rate of + 142% in 2020 compared to 2010 (year ended August). At the same time, the value of organic exports stood at 2,619 million euros (same year) with a significant growth, also in this case, + 149% in 2020 over 2010 and + 3.5% compared to 2019.
The positioning of Italy in terms of exports is also decidedly positive; our Country in 2020 placed itself at the top in the ranking for organic exported, in second place behind the US and ahead of European competitors in the ranking (Spain and France, respectively in third and fifth position) and China on the fourth step.
In this context, participation in international fairs dedicated to organic products is considered by organic companies to be the first promotional tool towards foreign markets and SANA, due to the consolidated know-how and initiatives implemented at the institutional level with ICE-ITA and with the main digital platforms it is, without doubt, the ideal platform for developing business between Italy and foreign markets.
Since the last edition of the event, BolognaFiere and SANA have maintained an active dialogue with the organic business community, promoting new initiatives for companies and operators in the sector.
The third edition of Revolution Bio, with the presentation of SANA 2021 Observatory (as usual full of updated data), is scheduled for the opening of SANA 2021 and represents an opportunity for discussion between institutions, players in the supply chain and sector experts on issues of primary importance and topicality that will be even more central in the post-pandemic experience.
Among the novelties for 2021 the new SANA Tech, a fair within the fair that will be a showcase for producers of seeds, semi-finished products, raw materials, equipment, ingredients and technologies. The second novelty will be SANA Tea, an unprecedented look at products – tea and herbal teas – which constantly see the number of refined enthusiasts, lovers of healthy drinks (increasingly present in our days) but, also, of products with active ingredients that they are widely used for the well-being of the person.
In addition to the traditional area dedicated to Food, the exhibition includes different sections on Care & Beauty, Green Lifestyle and Free From Hub (dedicated to free from and rich-in products, which respond to a growing trend in consumption).
