Bio Bank, the Italian organic food database, in its latest update, identifies ten trends that affect organic food consumption more than others and facilitate its growth.
Here they are:
1. the growth of the supply of vegetable substitutes for meat, milk and cheese.
2. the interest in ancient, local and forgotten varieties, identified as a “true common good”.
3. the attention to nature and its biodiversity as precious capital that is also protected by the choice of food.
4. the success of biodynamic seen as an improvement in quality that goes beyond organic itself.
5. the new ethical awareness towards fair earnings, decent work, and social inclusion.
6. the growth of foods without gluten, lactose, milk, eggs, sugar, etc.
7. the growth of foods rich in fibre, vegetable protein, vitamins, and minerals.
8. the attention to superfoods such as certain varieties of fruit, seeds, berries, spices and seaweed for the own wellbeing.
9. the attention to immune system that grows with a natural and healthy diet.
10. the revaluation of basic, essential foods with simple and recognisable ingredients.