USA organic fruits and vegetables sales increase 4,5% to over $21 billion revenue in 2021. Organic fruits and vegetables accounted for 15% of the total product market.
Fresh produce and dried beans, fruits, and vegetables drove growth in the category, showing 6 and 6.5% growth over the year, respectively. Frozen and canned foods declined slightly as consumers reduced pantry loading. Packaging on produce has increased since the beginning of the pandemic, as some shoppers perceived that it might better protect food from airborne viruses. It is as yet unclear if this trend will continue, however, as organic food shoppers historically have preferred less packaging and plastic use.