Almaverde Bio recently celebrated its 25th anniversary — a milestone that marks a long-standing commitment to organic farming, shared supply chains, and a vision that brought together diverse companies under a single brand to make healthy, safe, and sustainable food accessible to all. The event took place at the Grand Hotel Da Vinci in Cesenatico.
A vision ahead of its time
As recalled by Ernesto Fornari, president of the consortium, the idea of Almaverde Bio took shape in the late 1990s, inspired by pioneers like entomologist and communicator Giorgio Celli, and supported by the Emilia-Romagna Region. The company was officially founded in 2000 to promote organic production, uniting businesses across the supply chain: from fresh fruit and vegetables (Canova), to processed goods (Fruttagel), eggs (Eurovo), flours (Molino Spadoni), fish (Circeo Pesca), and plant-based products (Futura).
“Almaverde was born from a forward-looking idea,” said Fornari, “and today it’s a reassuring and well-known brand that meets consumer demand for quality, taste, and sustainability.” According to Havas Media Network, the brand enjoys 83% aided awareness, and is widely perceived as Italian and environmentally responsible.
Always and only organic
“Almaverde is and will always be 100% organic — no dual lines, no conventional versions,” emphasized Paolo Pari, General Director. “This is an ethical choice, not just a commercial one.” He also highlighted the brand’s evolution in communication: from early TV ads to campaigns focused on traceability, sustainability, and wellness, culminating in today’s message: “Let’s keep caring for each other”.
Organic as an act of love
A special dialogue with Italian actor Giovanni Storti added a heartfelt perspective: “Organic is not just a label — it’s an act of love for the land, for those who farm it, and for ourselves. Every Almaverde product holds stories of people, biodiversity, and courageous choices.”
A shared project, a growing market
During the evening, Renzo Piraccini, the project’s original creator, was honored for his role in shaping the brand 25 years ago — a bold move at the time. “Creating a brand in fresh produce was a gamble, but Almaverde proved to be a growth engine for its member companies,” he noted.
2024 results speak for themselves: Almaverde Bio reached €37.5 million in revenue, up 8.5% over 2023.
A structured, scalable model
Vice President Stanislao Fabbrino reaffirmed Almaverde’s role in making organic food more accessible: “Scaling up doesn’t mean losing integrity — it means availability. We need structured supply chains: Fruttagel processes 90,000 tons of raw material annually, 20% of which is organic. A farmers’ market isn’t enough.”
Looking ahead
Innovation, consistency, and shared vision are the pillars of Almaverde’s next chapter. From reducing sugar in juices to compostable and plastic-free packaging, the brand continues to evolve while staying true to its founding values.
Chiara Brandi
